Post by account_disabled on Feb 20, 2024 0:06:36 GMT -6
The pros and cons of each approach then gives Rands recommendations on how to balance your efforts going forward. Should SEOs and content marketers play to the social networks stayonoursite algorithms Click on the whiteboard image above to open a highresolution version in a new tab Video Transcription Howdy Moz fans and welcome to another edition of Whiteboard Friday. This week were chatting about whether SEOs and content marketers for that matter should play to what the social networks are developing in their visibility and engagement algorithms or whether we should say No.
You know what Forget about what you guys are doing. Were going to Greece Mobile Number List try and do things on social networks that benefit us. Ill show you what Im talking about. Facebook If youre using Facebook and youre posting content to it Facebook generally tends to frown upon and lower the average visibility and ability of content to reach its audience on Facebook if it includes an external link. So on average posts that include an external link will fare more poorly in Facebooks news feed algorithm than onsite content exclusively content that lives on Facebook.
For example if you see this video promoted on Facebook.comMoz or Facebook.comRandFishkin it will do more poorly than if Moz and I had promoted a Facebook native video of Whiteboard Friday. But we dont want that. We want people to come visit our site and subscribe to Whiteboard Friday here and not stay on Facebook where we only reach out of every or people who might subscribe to our page. So its clearly in our interest to do this but Facebook wants to keep you on Facebooks website because then they can do the most advertising and targeting to you and get the most time on site from you. Thats their business right Twitter The same thing is true of Twitter. So it tends to be the case that links off Twitter fare more poorly. Now I am not.
You know what Forget about what you guys are doing. Were going to Greece Mobile Number List try and do things on social networks that benefit us. Ill show you what Im talking about. Facebook If youre using Facebook and youre posting content to it Facebook generally tends to frown upon and lower the average visibility and ability of content to reach its audience on Facebook if it includes an external link. So on average posts that include an external link will fare more poorly in Facebooks news feed algorithm than onsite content exclusively content that lives on Facebook.
For example if you see this video promoted on Facebook.comMoz or Facebook.comRandFishkin it will do more poorly than if Moz and I had promoted a Facebook native video of Whiteboard Friday. But we dont want that. We want people to come visit our site and subscribe to Whiteboard Friday here and not stay on Facebook where we only reach out of every or people who might subscribe to our page. So its clearly in our interest to do this but Facebook wants to keep you on Facebooks website because then they can do the most advertising and targeting to you and get the most time on site from you. Thats their business right Twitter The same thing is true of Twitter. So it tends to be the case that links off Twitter fare more poorly. Now I am not.